WHO CONSTITUTES THE MIDDLE CLASS?
Any consumer who is practical and rational with his or her purchase constitutes the middle class. The Indian middle class is an emerging market for businesses globally, and is at…
MIDDLE CLASS CAN MAKE MIRACLES HAPPEN: PM NARENDRA MODI
During the Independence Day speech, Prime Minister Narendra Modi spoke about the issues related to the middle class and the steps the government is undertaking to give them a boost.…
INDIA’S MIDDLE CLASS – DRIVING THE CONSUMER SPENDING
When it comes to consumer spending, India's middle class leads the pack. In the next 10 years, India’s middle class will constitute nearly 80% of households and they will drive…
INDIA’S ‘BIRD OF GOLD’
McKinsey Global Institute in 2007 described the rise of India’s middle class and an exploding consumer market.